Retailers use customer transaction data to:
A) identify their best customers.
B) match the needs of a store's local market.
C) create customized promotions.
D) tailor product assortments.
E) all of these.

Question

Quizplus · Accepted Answer

Many retailers now use the data they have on their customers to identify their best customers and target customized promotions to them,place products close to each other when they find that many customers are buying the same products at the same time,and tailor the assortment of products in each store to better match the needs of the store's local market.

Retailers Use Customer Transaction Data To