Which of the following statements is true of the operations of multichannel retailers?
A) Integrating various channel operations does not pose a major problem.
B) They need to maintain a consistent image across channels.
C) Most retailers have a common organization to manage all channels.
D) Competition does not have a significant impact on pricing.
E) Similar assortments are often suitable for various channels.

Question

Quizplus · Accepted Answer

Retailers need to provide a consistent brand image of themselves and their private-label merchandise across all channels.For example,Patagonia reinforces its image of selling high-quality,environmentally friendly sports equipment in its stores,catalogs,and website.Each of these channels emphasizes function,not fashion,in the descriptions of Patagonia's products.

Which of the Following Statements Is True of the Operations