_____ is a method often used in catalog and Internet channels to determine customer segments that a retailer should target for a promotion or send a catalog.
A) RFM analysis
B) 80-20 rule
C) Market basket analysis
D) Multidimensional segmentation
E) Data mining

Question

Quizplus · Accepted Answer

The RFM method is often used in catalog and Internet channels to determine customer segments that a retailer should target for a promotion or send a catalog.The method uses three factors to evaluate the potential contribution of each customer segment: how recently the customers in the segment made a purchase,how frequently they make purchases,and how much money they have spent.

_____ Is a Method Often Used in Catalog and Internet