A retailer that is vertically integrated:
A)concentrates on selling to businesses only
B)does not have frequent communication between buyers and managers
C)has an excellent vertical relationship between corporate and stores
D)performs more than one function in the chain from manufacturing to sales to end user
E)performs only the function to serve the end user

Question

Quizplus · Accepted Answer

A retailer that is vertically integrated performs more than one function in the chain from manufacturing to sales to end user. This means that the retailer may have control over the production, distribution, and retailing of its own products, allowing for greater efficiency and control over the supply chain. This type of integration can also lead to cost savings and a more consistent customer experience across all stages of the process.

A Retailer That Is Vertically Integrated