CRM programs directed toward customers in the high-value segment ________.
A)offer more discounts
B)are an attempt to maintain loyalty
C)are treating purchases as part of the 80% of customers
D)attempt to discourage 20% of shoppers
E)encourage online shopping at no charge

Question

Quizplus · Accepted Answer

CRM programs are attempts to gain a greater share of wallet by providing more value to the customers and to gain loyalty.

CRM Programs Directed Toward Customers in the High-Value Segment ________