The first step in the CRM process is ______.
A)analyzing data
B)collecting customer data
C)developing CRM programs
D)implementing programs
E)none of the above

Name: The first step in the CRM process is ______. A)analyzing data B)collecting customer data C)developing CRM programs D)implementing programs E)none of the above
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Question

Quizplus · Accepted Answer

The process begins with the collection and analysis of data about a retailer's customers and the identification of their best customers.

The First Step in the CRM Process Is ______