In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?
A)Reverse brainstorming
B)Problem inventory analysis
C)Brainstorming
D)Focus groups

Question

Quizplus · Accepted Answer

The method described is Problem Inventory Analysis, as it involves providing a list of problems to consumers rather than generating new ideas. Reverse brainstorming involves looking at a problem from a negative perspective and brainstorming ways to make it worse, while brainstorming involves generating new ideas. Focus groups involve gathering a group of people to discuss a particular topic or product.

In This Method,instead of Generating New Ideas Themselves,consumers Are Provided