The MOST USEFUL dimensions for segmenting markets are:
A) geographic and demographic dimensions.
B) brand familiarity and consumption patterns.
C) social class.
D) benefits sought.
E) it depends on what product-market one is segmenting.

Question

Quizplus · Accepted Answer

Whether customers are final consumers or organizations, segmenting a broad product-market usually requires using several different dimensions at the same time. It depends on what product-market is being segmented.

The MOST USEFUL Dimensions for Segmenting Markets Are