Individual products:
A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

An individual product is a particular product within a product line. Each individual product and target market may require a separate strategy.

Individual Products