In the context of new product development and the balance of market needs and company resources,marketing managers must generally ______.
A) recognize that new product projects need to meet ROI goals
B) have various departments independently evaluate the feasibility of new ideas
C) develop marketing plans for goods that can't be currently produced profitably
D) place a product in the market quickly and not wait for a marketing plan
E) focus on satisfying customer needs even if it means making a loss

Question

Quizplus · Accepted Answer

Marketing managers must recognize that new product projects need to meet return-on-investment goals. Team members from R&D and production should provide insights about the company's capabilities and costs to produce. It isn't sensible for a marketing manager to develop elaborate marketing plans for goods or services that the firm simply can't produce-or produce profitably. Clearly, a balancing act is involved here.

In the Context of New Product Development and the Balance