Which of the following defines the characteristic of publicity?
A) It is generally less useful than advertising for promoting a truly new product.
B) It is mass selling that avoids paying media costs.
C) It is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D) It is more expensive than all other promotion methods.
E) It is more flexible than personal selling.

Question

Quizplus · Accepted Answer

Publicity is any unpaid form of mass selling involving nonpersonal presentation of ideas, goods, or services without having to pay media costs.

Which of the Following Defines the Characteristic of Publicity