Which of the following is not a frequently used strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage?
A) Striving to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage
B) Outcompeting rivals on the basis of such differentiating features as higher quality, wider product selection, added performance, better service, more attractive styling, technological superiority, or unusually good value for the money
C) Striving to be more profitable than rivals and aiming for a competitive edge based on bigger profit margins
D) Focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers comprising the niche
E) Developing expertise and resource strengths that give the company competitive capabilities that rivals can't easily imitate or trump with capabilities of their own

Question

Quizplus · Accepted Answer

Striving to be more profitable than rivals is not a strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage, but rather a goal that can be achieved through the implementation of various strategies such as cost leadership, differentiation, or focused differentiation. The other options listed are all frequently used strategic approaches to achieving a sustainable competitive advantage.

Which of the Following Is Not a Frequently Used Strategic