What makes the marketplace a competitive battlefield is
A) the race of industry members to build strong defenses against the industry's driving forces.
B) the constant jockeying of industry members to strengthen their standing with buyers and win a competitive edge over rivals.
C) the ongoing race among rival sellers to have the highest quality product.
D) the ongoing efforts of industry members to introduce new and improved products/services at a faster rate than their rivals.
E) the ongoing race among rivals to achieve the fastest rate of growth in revenues and profits.

Question

Quizplus · Accepted Answer

The constant jockeying of industry members to strengthen their standing with buyers and win a competitive edge over rivals makes the marketplace a competitive battlefield. In this race, companies try to differentiate their products, offer better prices or quality, and create a unique brand image that resonates with customers. This creates a highly competitive environment where companies are always striving to outdo one another. The other choices are also important factors in a competitive marketplace, but B is the best answer.

What Makes the Marketplace a Competitive Battlefield Is