While there are many routes to competitive advantage,they all involve
A) building a brand name image that buyers trust.
B) delivering superior value to buyers and building competencies and resource strengths in performing value chain activities that rivals cannot readily match.
C) achieving lower costs than rivals and becoming the industry's sales and market share leader.
D) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities.
E) getting in the best strategic group and dominating it.

Question

Quizplus · Accepted Answer

Building competencies and resource strengths in performing value chain activities that rivals cannot readily match is a key element for delivering superior value to buyers and achieving competitive advantage. While building a brand and achieving lower costs are important strategies, they are not sufficient on their own without delivering superior value and distinct competencies. Strengthening competitive assets and reducing liabilities is also a necessary step, but it falls under the larger umbrella of building competencies and resource strengths. Getting in the best strategic group and dominating it are also not necessarily viable or sustainable strategies for all firms.

While There Are Many Routes to Competitive Advantage,they All Involve