Which of the following organizational structures will most likely be used by a large company selling several unrelated technically complex products?
A)Geographical specialization with each rep selling the full product mix.
B)Line organization.
C)Customer specialization.
D)Product specialization.
E)Any of the above is equally likely to be used.

Question

Quizplus · Accepted Answer

In a large company selling several unrelated technically complex products, the most efficient way to organize the sales force would be through product specialization. This allows the salespeople to become experts in their particular product lines and provide better service to customers. The other organizational structures may not be as effective in this scenario.

Which of the Following Organizational Structures Will Most Likely Be