Which of the following is NOT an advantage inherent in the flighting method of schedule advertising?
A) Cost efficiency
B) Extra strength during "on" periods
C) Continuous target coverage
D) Ability to include more than one advertising vehicle

Question

Quizplus · Accepted Answer

The flighting method involves alternating periods of advertising with periods of no advertising, which means that there will not be continuous target coverage. Therefore, option C is not an advantage inherent in the flighting method of schedule advertising. The other options, namely cost efficiency, extra strength during "on" periods, and ability to include more than one advertising vehicle, are all advantages of the flighting method.

Which of the Following Is NOT an Advantage Inherent in the Flighting