Which of the following is NOT a factor affecting the choice of media used?
A) Insufficient information on audience figures
B) The characteristics of the product or service
C) The behavioural objectives
D) The size of the budget
Correct Answer:
Verified
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Q6: Category need,brand awareness,brand attitude and brand trial
Q7: If the advertiser selects media to allow
Q8: _ is the measure of the number
Q9: The wide variety of media available to
Q10: According to Media Digest's research on Canadian
Q11: _ is the number of times a
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