Which of the following is NOT a limitation associated with the use of television as an advertising medium?
A) high costs for airtime
B) high costs for production of quality commercials
C) unlimited creative options for developing and presenting advertising messages
D) commercial clutter

Question

Quizplus · Accepted Answer

The other options listed are all limitations associated with television as an advertising medium. High costs for airtime and production of quality commercials can restrict a company's ability to advertise on television, while commercial clutter creates challenges for advertisers to stand out among the competing messages. However, unlimited creative options for developing and presenting advertising messages is not a limitation, but rather an advantage of television advertising.

Which of the Following Is NOT a Limitation Associated with the Use