Because they generally require some attention and effort on the part of the consumer to process the information they provide,_____ are often referred to as high-involvement media.
A) newspapers and magazines
B) newspapers and television
C) magazines and radio
D) radio and television

Question

Quizplus · Accepted Answer

Newspapers and magazines are considered high-involvement media because they require the consumer to actively engage with the content, often involving reading and processing detailed information.

Because They Generally Require Some Attention and Effort on the Part