Which of the following statements about product placement advertising is true?
A) Alcohol and tobacco companies are legally prohibited from using product placements.
B) The potential exposure for a product placed in a movie is enormous.
C) A possible disadvantage associated with the use of product placement advertising is lack of opportunity.
D) The recall of product placements is generally lower than that of television ads.

Question

Quizplus · Accepted Answer

Product placement in movies and TV shows can provide huge exposure and reach a wide audience. This is because viewers are more likely to be engaged with the content and pay attention to the product placement as a result. Option A is false as alcohol and tobacco companies are not legally prohibited from using product placements (although their advertising may be subject to certain restrictions). Option C is unclear and vague. Option D is false as research shows that product placements can actually have higher recall than traditional ads.

Which of the Following Statements About Product Placement Advertising Is