_____ segmentation is the grouping of customers on the basis of attributes sought in a product.
A) Benefit
B) Usage
C) VALS
D) Lifestyle

Question

Quizplus · Accepted Answer

Benefit segmentation involves grouping customers based on the benefits they seek in a product. This can include functional benefits such as quality, reliability, and ease of use or emotional benefits such as status, self-esteem, and social approval.

_____ Segmentation Is the Grouping of Customers on the Basis