The market for cereal seems saturated,but still cereal companies continue to develop new offerings.Which of the following best explains why Quaker found it necessary to develop and market red and green coloured Cap'n Crunch for the Christmas season?
A) Consumer's novelty-seeking behaviour
B) To satisfy a physiological need
C) To broaden the marketer consideration set
D) To balance any product deletion

Question

Quizplus · Accepted Answer

Consumer's novelty-seeking behaviour. The development of red and green Cap'n Crunch for the Christmas season is an example of novelty-seeking behaviour by consumers, as they are attracted to new or different products. By launching a seasonal version of their cereal, Quaker is trying to attract consumers who want something different during the holiday season.

The Market for Cereal Seems Saturated,but Still Cereal Companies Continue