The elaboration likelihood model (ELM) was developed to explain the process by which persuasive communications influence:
A) dissonance formation
B) attributions
C) attitudes
D) group norms
Correct Answer:
Verified
Q70: Mentos mint candy uses an advertising campaign
Q71: The elaboration likelihood model (ELM)is a function
Q72: The _ is a model that addresses
Q73: Some people have questioned the fact that
Q74: Of the categories of cognitive responses discussed
Q76: Marketers trying to sell _ will find
Q77: The elaboration likelihood model (ELM)states that there
Q78: Marketers of _ often must communicate with
Q79: Molly saw a television commercial that said
Q80: _ are thoughts that occur to a
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