Although there is no single precise definition of consumer involvement,most conceptualizations of it focus on:
A) consumer wants
B) consumer motives
C) personal goals
D) personal relevance

Question

Quizplus · Accepted Answer

Most conceptualizations of consumer involvement focus on personal relevance, meaning how important a product or purchase is to an individual. This can include factors such as the level of risk involved in the purchase, the individual's level of interest or knowledge regarding the product, and the level of importance the product holds for the individual's personal goals or values. While consumer wants, motives, and personal goals may all be factors that contribute to involvement, they are not the primary focus of most conceptualizations of the concept.

Although There Is No Single Precise Definition of Consumer Involvement,most