Nonpersonal channels of communication include:
A) newspapers, magazines, billboards, and salespeople
B) salespeople, friends, relatives, and spokespeople
C) reference groups, sales clerks, and telemarketers
D) online television broadcasts, radio, newspapers, and magazines

Question

Quizplus · Accepted Answer

Nonpersonal channels of communication refer to methods of communication that do not involve direct personal contact, such as mass media. Online television broadcasts, radio, newspapers, and magazines are examples of nonpersonal channels, as they disseminate information to a broad audience without direct interaction between the sender and the receiver.

Nonpersonal Channels of Communication Include