To improve the effectiveness of its value proposition and enhance differentiation,firms must adopt certain approaches except:
A) implement the use of best practices for quality improvement,especially high-value activities important to the customer
B) adopt best practices and technologies that spur innovation
C) reallocate resources to activities that address buyers' most important purchase criteria
D) adopt best practices for marketing,brand management,and enhancing customer perceptions
E) adopt outsourcing capabilities to add value to the high-cost activities

Question

Quizplus · Accepted Answer

The adoption of outsourcing capabilities may help firms reduce costs and add value to their offerings. However, it is not a unique approach to improve the effectiveness of the value proposition or enhance differentiation. The other choices (implementing quality improvement, adopting innovation, reallocating resources, and adopting best practices for marketing and brand management) are all essential actions to enhance the value proposition and differentiation of the firm's offerings.

To Improve the Effectiveness of Its Value Proposition and Enhance