Sizing up a company's complement of resource strengths and weaknesses:
A) is akin to constructing a "strategic balance sheet" where strengths represent competitive assets and weaknesses represent competitive liabilities.
B) is called benchmarking.
C) is called competitive strength assessment.
D) is focused squarely on ascertaining whether the company has more/less resource strengths than weaknesses.
E) is called company resource mapping.

Question

Quizplus · Accepted Answer

Sizing up a company's complement of resource strengths and weaknesses is akin to constructing a "strategic balance sheet" where strengths represent competitive assets and weaknesses represent competitive liabilities. This means that the company's resource strengths are seen as valuable assets, while its resource weaknesses are viewed as competitive liabilities that may hinder its ability to compete effectively in the market. This approach helps managers identify areas where the company needs to improve and where it may have an advantage over the competition, and makes it possible to formulate effective strategies to maximize the company's competitive potential.

Sizing Up a Company's Complement of Resource Strengths and Weaknesses