Which of the psychographic consumer segments identified by Roper,emphasizes social issues and societal well-being?
A) Devouts
B) Altruists
C) Intimates
D) Creatives

Question

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According to Roper, Altruists emphasize social issues and societal well-being as a key factor in their consumer behavior. Devouts are more focused on religion and Intimates value close relationships, while Creatives are interested in self-expression and individuality.

Which of the Psychographic Consumer Segments Identified by Roper,emphasizes Social