The organizational function and set of processes that creates,communicates,and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholders is called _____.
A) marketing
B) financing
C) operations
D) administration

Question

Quizplus · Accepted Answer

Marketing is the function that involves creating, communicating, and delivering value to customers. It also involves managing customer relationships in ways that benefit the organization and its stakeholders. Financing is the function that involves managing the organization's financial resources, operations involve managing the production and delivery of goods and services, and administration involves managing the various administrative tasks within an organization. However, none of these functions involve creating and managing customer relationships in the same way that marketing does. Therefore, the best choice is A) marketing.

The Organizational Function and Set of Processes That Creates,communicates,and Delivers