"Must have", "expected" and "excitement" characteristics are categories in the ____ model.
A)Bi-polar
B)Kano
C)Pareto
D)Quality
E)Service Matrix

Name: "Must have", "expected" and "excitement" characteristics are categories in the ____ model. A)Bi-polar B)Kano C)Pareto D)Quality E)Service Matrix
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Kano model is used to categorize customer preferences into three categories: must-have (basic expectations), expected (performance requirements) and excitement (delightful surprises).

"Must Have", "Expected" and "Excitement" Characteristics Are Categories in the ____