A form of publicity in which an ostensibly objective outsider (neither the customer nor business)provides publicly available purchase recommendations is known as _____.
A) community marketing
B) comparative advertising
C) a cross-promotion
D) a 3rd party endorsement
E) cooperative marketing

Question

Quizplus · Accepted Answer

A 3rd party endorsement is when someone who is neither the customer nor the business provides purchase recommendations. This can include reviews from bloggers, experts in the industry, or even friends and family. It is a form of publicity that can be very beneficial for businesses as it can increase trust and credibility among potential customers.

A Form of Publicity in Which an Ostensibly Objective Outsider