_____ takes place when consumers pass on negative information about a company from one to another.
A) Negative disconfirmation
B) Negative referencing
C) Negative word-of-mouth
D) Negative association
E) Negative attribution

Question

Quizplus · Accepted Answer

Negative word-of-mouth is the spread of negative information by consumers about a company or brand, typically through personal conversations, social media or online reviews. This can greatly harm a company's reputation and sales.

_____ Takes Place When Consumers Pass on Negative Information About