Which of the following types of marketing techniques involve deceiving consumers about the involvement of marketers in a communication?
A) Communal marketing
B) Affinity marketing
C) Cause marketing
D) Ambush marketing
E) Stealth marketing

Question

Quizplus · Accepted Answer

Stealth marketing involves marketers deceiving consumers about their involvement in a communication. The other choices do not involve deception in their marketing techniques.

Which of the Following Types of Marketing Techniques Involve Deceiving