In the high-involvement hierarchy,beliefs and feelings about products are formed first following which,the consumer decides whether or not to buy the product.

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In the high-involvement hierarchy, beliefs and feelings about products are formed first and then the consumer evaluates whether to buy the product or not based on these beliefs and feelings. This is because high-involvement purchases are usually important and costly, so consumers tend to engage in a more cognitive and deliberate decision-making process.

In the High-Involvement Hierarchy,beliefs and Feelings About Products Are Formed