The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.
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Q2: Buying a product because it delivers a
Q7: The behavioral influence hierarchy suggests that some
Q8: The utilitarian function of attitudes works as
Q13: The theory of planned action expands upon
Q14: The behavioral intentions model explicitly focuses on
Q15: The ATO approach is known as a
Q16: As the length of time between attitude
Q16: Attitude-behavior models tend to perform very well
Q17: Attitude auditing refers to the extent to
Q24: Attitudes motivate people to behave in relatively
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