Which of the following statements is true of message receiver characteristics?
A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
B) Highly involved consumers tend to pay less attention to messages as they are too involved with their own things.
C) High levels of familiarity always increases consumer comprehension as consumers are more inclined toward the familiar.
D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
E) Consumers who are left-brain dominant tend to be visual processors often favoring images for verbal communication.

Question

Quizplus · Accepted Answer

Consumers' beliefs about future situations can impact their comprehension of their current environment. For example, a consumer who believes that a product will break easily may be more likely to interpret negative reviews about the product as accurate. This is known as confirmation bias.

Which of the Following Statements Is True of Message Receiver