The first step in the perceptual process is called _____ and refers to the process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.
A) attention
B) exposure
C) comprehension
D) reaction
E) retention

Question

Quizplus · Accepted Answer

The first step in the perceptual process is exposure, which refers to the process of bringing a stimulus within proximity of the consumer so that it can be sensed by one of the five human senses. This involves the consumer being exposed to a marketing stimulus such as an advertisement, a product, or a brand.

The First Step in the Perceptual Process Is Called _____