A firm that has traditionally succeeded on the basis of its innovative products and excellent customer service has started to place greater emphasis on reducing waste and providing its customers with the lowest priced product.Which of the following most accurately describes this change of competitive strategy?
A)Cost leadership to differentiation.
B)A balanced strategy to cost leadership.
C)Differentiation to a balanced strategy.
D)Cost leadership to a balanced strategy.
E)Differentiation to cost leadership.

Question

Quizplus · Accepted Answer

The firm is shifting away from its traditional focus on innovation and customer service (a differentiation strategy) and towards a focus on cost reduction and low pricing (a cost leadership strategy). This represents a move from differentiation to cost leadership.

A Firm That Has Traditionally Succeeded on the Basis of Its