When price is an obstacle, the most effective sales messages reduce resistance by
A) mentioning the price right away to show that you have nothing to hide.
B) showing the price in small units.
C) not mentioning the price at all.
D) sending your readers to your competitors' Web sites to compare prices.

Question

Quizplus · Accepted Answer

Showing the price in small units, such as monthly or weekly payments, can make the price seem more manageable and less overwhelming to customers. It allows them to focus on the smaller amount they would need to budget for instead of the total cost.

When Price Is an Obstacle, the Most Effective Sales Messages