Which of the following statements about local advertising is true?
A) Retail advertising is always local.
B) Franchisees of national companies do not engage in local advertising.
C) Local advertising is critical because most consumer sales are made or lost locally.
D) There are two categories of local advertisers.
E) Ninety percent of the money advertisers spend each year is spent on local advertising.

Question

Quizplus · Accepted Answer

Local advertising is critically important because most consumer sales are made (or lost) locally.

Which of the Following Statements About Local Advertising Is True