Which of the following is true of consumers in the context of the peripheral route to persuasion?
A) Consumers are highly motivated to pay attention to the central, product-related information.
B) Consumers tend to form strong product beliefs, positive brand attitudes, and purchase intention.
C) Consumers tend to learn cognitively and comprehend information at a deeper level.
D) Consumers have little or no reason to comprehend the central information of an ad.
E) Consumers have a higher level of involvement with the product or the message.
Correct Answer:
Verified
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