In order to determine the acceptance rate of a new vaccine developed by a pharmaceutical company,a marketing research agency accessed hospital databases to find out the number of patients that were administered the vaccine.The information gathered from these databases is an example of _____.
A) qualitative information
B) primary data
C) projective data
D) perceptual information
E) secondary data

Question

Quizplus · Accepted Answer

During the exploratory stage of the marketing research process, researchers frequently use secondary data-information previously collected or published, usually for some other purpose. This information is readily available, either internally or externally, and can be gathered more quickly and inexpensively than primary data. Much information is available, sometimes for little or no cost, from the government, market research companies, trade associations, various trade publications, or computerized databases.

In Order to Determine the Acceptance Rate of a New