_____ refers to the total number of unique (or different)people or households exposed,at least once,to a medium during a given period of time,usually four weeks.
A) Circulation
B) Exposure value
C) Reach
D) Message weight
E) Frequency

Question

Quizplus · Accepted Answer

The term "reach" refers to the total number of unique (or different) people or households exposed, at least once, to a medium during a given period of time, usually four weeks. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see the ad or commercial.

_____ Refers to the Total Number of Unique (Or Different)people