Which of the following is an important guideline for creating effective radio commercials?
A) Mention the advertiser's name early and often.
B) Use several varied selling points.
C) Use passive voice and lesser verbs than adjectives.
D) Ensure the commercial is completed within 20 seconds.
E) Put across a long list of copy points and complex arguments.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 11-E, in an effective radio commercial, the advertiser's name should be mentioned early and often. If the product or company name is tricky, it could be spelled out.

Which of the Following Is an Important Guideline for Creating