A _____ headline orders or requests the reader to do something,so it might seem negative.But readers pay attention to such headlines.
A) provocative
B) question
C) command
D) news
E) benefit
Correct Answer:
Verified
Q53: To write effective copy,a copywriter must:
A) use
Q54: A _ copy style sets up a
Q55: A(n)_ copy style uses figures of speech
Q56: In _ copy,writers immediately explain or develop
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Q59: Which of the following statements about subheads
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Q61: A television commercial shows how easily a
Q62: In a(n)_ commercial format,a radio or TV
Q63: The bottom of an advertisement for Perfect
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