Which of the following is done to prevent newspaper readers from mistaking a reading notice for editorial matter?
A) A black border is placed around the reading notice.
B) All reading notices appear in a cover position.
C) The word "advertisement" appears at the top of all reading notices.
D) Reading notices never appear on or near a newspaper's editorial page.
E) The type face used for reading notices is kept distinct from that used for the editorial page.

Question

Quizplus · Accepted Answer

One common variation of the display ad, the reading notice looks like editorial matter and sometimes costs more than normal display advertising. To prevent readers from mistaking it for editorial matter, the word advertisement appears at the top.

Which of the Following Is Done to Prevent Newspaper Readers