_____ identifies the average number of people listening to a specific station for at least five minutes during a 16-minute period of any given daypart.
A) Run-of-station
B) Total audience plan
C) Gross rating points
D) Average quarter-hour share
E) Average quarter-hour audience

Question

Quizplus · Accepted Answer

Average quarter-hour audience (AQH persons) identifies the average number of people listening to a specific station for at least five minutes during a 16-minute period of any given daypart.

_____ Identifies the Average Number of People Listening to a Specific