Which of the following statements is true of sponsorship in network advertising?
A) Sponsorship is an inexpensive process.
B) Sponsorship refers to the sale of programs on a station-by-station, market-by-market basis.
C) The advertiser is not responsible for program content in sole sponsorship.
D) Since networks are centralized, the advertiser gets only one bill.
E) The sponsor does not have a say in the placement and content of its commercials.
Correct Answer:
Verified
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