Income segmentation is a commonly used segmentation technique.It has some problems,however,such as ___________.
A)It is difficult to collect quality marketing research on income due to people purposely misstating or refusing to reveal their income
B)It is too simple to use
C)It correlates with occupation so it is difficult to know which is better
D)It is time-consuming to study consumers' buying habits based on their income
E)None of these

Question

Quizplus · Accepted Answer

Using income alone as a segmentation approach has some problems. Many people either purposely misstate or refuse to reveal their income on questionnaires and in interviews used in collecting data for identifying segments.

Income Segmentation Is a Commonly Used Segmentation Technique