A company that uses positioning often uses a price-quality perceptual map to show where it is positioned versus the competition.This helps it understand if it needs to either change pricing strategy or quality standards.

Question

Quizplus · Accepted Answer

The data generated from positioning research and analysis can be used to develop a useful visual tool for positioning called a perceptual map, which displays paired attributes in order to compare consumer perceptions of each competitor's delivery against those attributes.

A Company That Uses Positioning Often Uses a Price-Quality Perceptual